Would you drive a car that takes you further away from your destination? Or would you turn a light off when you’re in the dark? No! So why would you do the same for a marketing tool?
Having a website for your business is one of the most effective ways to increase revenue and build that brand awareness. I mean, we are living in a world that relies on the internet.
I’ve been approached several times to be asked for a quote for a business website, to then be told “I’ve decided to use “wix” and do it myself”, and up until you really understand how search engines work; you wouldn’t know any better.
How Do Rankings Work?
In order to understand why you shouldn’t use the likes of wix, weebly, go daddy and other similar low cost diy website builders, you need to understand how SERP’s work. SERP stands for Search Engine Results Page – and defines the output from a query on a search engine.
SEO – Search Engine Optimisation is one of the most important things that needs to be considered when launching a website. The website needs to be user friendly, responsive, load quickly, have qualitative information and also needs to have “keywords”.
Keywords are words and phrases that you would like to be ranked for – for example, if I were to go and type in “Bakery near me” I would expect the website to have at least one of the following keywords: “Bakery”, “Hapton”, “Burnley” or “Accrington” and here is why.
My google search is “Bakery near me” so google will first start to filter through hundereds of thousands of websites for the keywords “Bakery”. It will then take my location data, mark my location as Hapton, and then show the results in the most relevant order. You’d like to thing that the first one would be the nearest one to me, but that isn’t always the case.
The first website in that ranking could be in Yorkshire, but because the content on that homepage is richer, and has more use of the keyword “bakery” it has a higher ranking position.
Back To Website Builders
Back to the topic. The majority of online website builders don’t offer the functionality to improve on-site SEO, meaning that in order to make a noticable difference in your rankings, you’ll have to shell out plenty of cash for adverts, and other forms of backlinks (websites that have a link to your website. If this comes from a trusted website, it shows your website to be creditable).
If you want a website that’s going to be effective, you should always look to have this built with a reputable web designer/agency. Most designers know exactly how to maximise your websites potential, and I would expect that they would have a list of reputable backlinks to improve SEO.
Fifteen Three Digital released an article, which I found to be quite informational for a client to read. You can read the article here
There are many freelancers out there like myself, who specialise in affordable websites for small businesses.