Ever since its conception in 2002, PPC advertising has evolved into one of the most common forms of advertising that we know today.
“What is PPC exactly” I hear you ask. Let me explain.
Pay Per Click advertising is pretty self-explanatory. You set up a campaign, set a budget and Google and their search partners will display your ad for selected key terms. You pay for the number of clicks that you get, not for the amount of times that this is viewed.
Why Should I Use PPC?
In essence, PPC has many similarities to SEO (Search Engine Optimisation) and whilst PPC is not an alternative – it should definitely be utilised alongside an SEO campaign.
The aim of the game is to make you as visible as possible to people searching for what you’re selling. If you know anything about SEO at all, you’ll know that it doesn’t happen overnight and depending on the nature of your business, this may take some time.
Personally, I think that the best time to utilise your marketing budget on PPC is during the early stages of SEO. It works as a stop-gap to that problem of poor visibility and provides a way to place you in the eyes of people searching for what you offer.
Why PPC Is a Great Idea
Showing ads to people who aren’t looking to buy is dead money. You won’t make conversions. PPC campaigns allow us to target specific searches, and with the help of a PPC expert – you’ll be targeting the most effective searches in no time.
Measuring progress is highly important and with in-depth analysis combined with a close eye, we can measure results and focus on what really works.
Most importantly, it’s fast. The moment you launch a campaign, you’ll be visible for the targeted search terms, resulting in the traffic increasing rapidly.
The Disadvantages of PPC
Like almost anything ever, PPC does indeed have some disadvantages – the first being the cost.
Pay Per Click campaigns can become pretty costly, however having someone familiar with campaigns will ensure that you are getting maximum ROAS (Return On Ad Spend). If this is done poorly, you can end up spending a fair bit of dollar without many leads/sales in return.
Campaigns need to be closely monitored. Trends change, and a keyword you may have been targeting last week, is no longer providing conversions – leaving you paying for clicks that aren’t generating income.
Ready To Get Started?
Search Engine Marketing can be scary, let alone difficult. Don’t throw money down the pan before getting an expert on board.
Get in touch with me today and find out how we can build a campaign and scale your business together!